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In this section, you’ll find the best Paid digital marketing courses available online. The list includes both the Paid digital marketing training courses from the best and reputable online companies.
Google Digital Marketing and eCommerce Courses
1. Google Digital Marketing and eCommerce Courses (Paid with Certification)
Google also offers digital marketing courses through Grow with Google and third-party partners, in addition to Digital Garage. The Google Digital Marketing and eCommerce courses provided by Coursera are one such example.
The courses are designed by Google marketing experts and are accessible via a $39 per month Coursera + subscription.
Google provides seven online courses, with an average completion time of 24 hours per course. The courses address the following subjects:
Introduction to Digital Marketing and e-commerce
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social Media Marketing (including strategy, planning, and analytics)
- Email Marketing
- Marketing Analytics
- eCommerce (including building an online store)
- eCommerce Marketing
- Retargeting
When you finish all courses, you get the Google Digital Marketing and e-commerce certification which is accredited by the American Association of Advertising Agencies and the American Advertising Federation.
Why register for this course?
The courses are designed for individuals who wish to acquire job-readiness skills and enter the digital marketing business as junior professionals. The courses are straightforward and suitable for online marketing beginners with no prior expertise.
Before enrolling in a subscription plan, Coursera provides a 7-day free trial to evaluate the content.
2. Coursera Digital Marketing Courses (Paid with Certification)
Coursera is another digital marketing training academy to consider. They provide a variety of digital marketing courses that cover all digital marketing channels, from search engine optimization to social media marketing and paid advertising.
Digital Marketing Specialization at the University of Illinois is a popular option.
The digital marketing specialization consists of six courses, each of which requires around 20 hours to complete, for a total cost of $592.
The courses cover the following topics:
- Differences between analog and digital marketing
- Introduction to Digital tools and digital media
- Digital marketing analytics theory
- Digital marketing analytics practice
- Online marketing strategies
- Video marketing
- Social and email marketing
After completing all courses and passing all graded assignments, you can earn the Coursera Digital Marketing Specialization certification and apply the credits towards the University of Illinois MBA degree.
Why register for this course?
This training is helpful for individuals with analog marketing experience who wish to switch to digital marketing. It is not the best course if you are seeking actionable digital marketing strategies to improve your website’s traffic and sales.
3. Udacity Digital Marketing Course (Paid with Certification)
Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Social Media Advertising with Facebook Blueprint
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Why enroll in this course?
Unlike other online courses, you will have access to a technical mentor, a personal career counselor, and career services in addition to the course material.
If you’re just getting started in digital marketing and have questions about the ins and outs of the field, this is a great resource for you.
Of course, you’ll have to pay for these services. There is a monthly fee of $399 to keep your access to the course material and services. It’s expected that you’ll need at least three months to get through everything.
Beginners will benefit much from this course, but it may not be appropriate for all students. If you’re a freelancer or self-employed, paying $399 per month for a subscription to a course is out of your price range.
4. Udemy Digital Marketing Course (Paid with Certification)
Udemy is one of the biggest online learning platforms. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.
One of the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle which includes 12 courses.
Topics include:
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course comes with a digital marketing certification but it’s not free. The price is $99 but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list and wait for the discount period.
Why enroll in this course?
I’m not a big fan of Udemy courses, I have tried a number of courses in the past and they seem to me that the courses are made for the masses without giving attention to detail.
Also, sometimes the course description promises more than what is actually delivered in the course.
Nevertheless, if you can get this course for a reasonable price and not $99, it’s worth the money.
If you are a beginner you can get a very good idea of how the different marketing components work since it covers everything from website marketing to social media promotion.
5. Simplilearn Digital Marketing Specialist (Paid with Certification)
As part of SimpliLearn’s Digital Marketing course, you’ll learn about a variety of digital marketing concepts and techniques.
It’s a beginner’s course that includes:
- SEO
- Social Media
- Pay-Per-Click (Facebook and Google Ads)
- Conversion Optimization
- Web Analytics
- Content Marketing
- Email Marketing and Mobile Marketing
- The Digital Marketing Specialist course is a premium course and comes with a premium price of $1,499.
Why register for this course?
- This course includes walkthroughs of over 40 digital marketing tools, so by the time you’ve completed it, you’ll have a solid understanding of which tools to use for your digital marketing activities.
- In addition to providing you a certificate in this course, it also prepares you for certification in Google Ads, Facebook, Google Analytics, and YouTube.
- If you work for a firm and want to convince your boss to enroll in a Digital Marketing Course, then this selection from a reputable organization is an excellent choice.
How much do courses in digital marketing cost?
- Paid digital marketing courses range in price from $119 to $1,999. Additionally, there are classes that require a monthly subscription.
- To assist you in determining which digital marketing course is best suited to your needs, a cost comparison table is provided below.
CONCLUSION: Digital marketing course Key Learnings.
Best Online Digital Marketing Courses
Digital marketing experts need to learn several different skills to succeed in the field.
Digital marketing is not a single field, but rather a collection of ideas that apply to all forms of online marketing.
It’s important to be able to demonstrate your understanding of the following topics when applying for a position in digital marketing:
- Search Engine Optimization
- Paid Search Advertising (Google Ads and Facebook)
- Email Marketing
- Web Analytics
- Content Marketing
- Conversion Optimization
One of the best ways to quickly learn those skills is to take a digital marketing course.
Then, you can focus on gaining practical experience by working on your own websites, finding a job as a freelance digital marketer, or joining a reputable digital marketing firm.
The majority of the lessons in this guide are free and suitable for beginners.
The courses can be viewed in the order they are listed above, and you can sign up for the ones that best fit your needs.
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