M-Pesa CVM Manager at Vodacom November, 2022
Role purpose:
- Design CVM strategic initiatives that will lead to customer base growth,
- Analyze customer behavior and create, execute and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins,
- Manage customer life cycles to ensure growth in value, ARPU, Active Days of use, Manage M-Pesa customer churn,
- Provide overall business visibility and timely delivery of key reports,
- Lead CVM Team to develop and apply machine learning model and statistical techniques for insights to ensure competent approach to various commercial activities,
Key Accountabilities:
- Strategy: Analyse customer data for insights to Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue.
- Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
Technical /Professional Expertise
- Bachelor’s Degree in Mathematics, Computer Science, Statistics, Economics, Actuarial Sciences, IT, Engineering, Data Science or a related field
- Outstanding systems integration skills to understand customer data(data-mart) and systems integration in campaign platform
- Strong SQL skills with experience in relational OLTP database models(OLAP is a plus)
- Prior experience of telecom industry is an added bonus
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
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